TFC Tidbit of the Day 46 - Balancing Old World Model Licensing Distribution with New Media Opportunities and DIY
The TIDBITS this week will be bolstered by CASE STUDIES and real numbers to come after the initial releases have completed. These TidBits are the conclusion of our first DISTRIBUTION TIDBITS series and a bit of a general overview of how to blend traditional distribution with new DIY opportunities.
Here are this weeks links, enjoy!
Life During Wartime: The Year's Best Indie Film (by Richard Corliss)
Festivals Help Rep Movie Houses Hang On (by Reyhan Harmanci)
Healthy Success: 100,000 units sold, without a distribution deal (by Edward J Delaney)
TFC Tidbit of the Day 6 - Windows for digital content
Windows are a reference to release windows, the prescribed time gaps between which films are released in different media. Make windowing deliberate rather than confusing the customer with scattered pricing in different formats and releases.
The preferred release schedule should be: Cable & Satellite VOD; then Transactional; then Rental; then Ad-Supported platforms; then Mobile/Wireless. In the next tidbits, there will be examples of each of these platforms.
Jon Reiss is taking a break from his Tip of the Day series for a little while, but meanwhile we have something new for you: Orly Ravid, one of the founders of The Film Collaborative, has written a digital distribution guide, available on their site.
Today’s tip will be a meta tip. If you go to Twitter and search #totbo you will see the stream of tips, ideas, comments, suggestions etc from everyone who was engaged in the Totbo NY Workshop in the room in NYC or who virtually participated in distant lands! Kudos to all the participants at the NYC Totbo Workshop this weekend who sent out hundreds of tweets about what was being covered in the workshop. And special kudos to @khanb1 who compiled all the posts into a tumblr post – you can check it out at:
