Update: Lederhosenzombies-Trailer skyrocketed

Last week our friends from Lederhosenzombies - the movie - really discovered the power of community. After uploading their teaser on YouTube and promoting it basically just using Facebook they reached 2,000 views, which remained at that level for the next month. Two weeks ago though, something surprising happened: their views on YouTube skyrocketed from about 2,000 to 6,000 views within just four days. After some research on Google and checking the insight statistics on YouTube they discovered that a German indie film community put their layout teaser on their front page. So what’s the lesson of this story? It is extremely important not just to promote your project constantly but also to reach the right people and/or community that can promote your movie through word-of-mouth, like their blog or website. To be mentioned or even perhaps recommended by a third party is a good way to push your project to the next level. So keep on promoting your project and communicate with as many people as possible. It definitely pays off!